Discover how much you know about Ghost CMS best practices, including content publishing workflows, custom theme creation, and effective use of built-in SEO tools. Designed for users seeking to enhance their site management and optimization skills in a Ghost-powered environment.
When preparing a new blog post to go live at a specific time in Ghost CMS, which option should you choose to automate its publication?
Explanation: The 'Schedule' option allows you to set a future date and time for your post to be published automatically, making content planning easier. Choosing 'Draft' will keep your post saved but invisible to readers until published. 'Archive' is used for storing older, inactive content, not future publication. 'Static' is not a standard status in the publishing workflow.
To create a custom theme in Ghost CMS, which file is essential for defining the basic layout and ensuring the theme works?
Explanation: The 'default.hbs' file is fundamental as it sets the base layout for most pages in a theme. Without it, your theme cannot display content correctly. 'config.yaml' is not part of the theme file structure; configurations use different filenames and formats. 'main.css' handles styling but does not control layout. 'custom-page.html' is not recognized in the templating system used here.
Which built-in setting should you update to customize how your post appears in search engine results and when shared on social platforms?
Explanation: Adjusting 'Meta data' lets you set titles and descriptions that appear in search engine results and shared links, directly influencing visibility and click-through rates. 'Backup data' refers to data safety and is unrelated to SEO or social sharing. 'Custom fonts' impact design, not search appearance. 'Interactivity' covers user engagement features but does not control search engine snippets.
For improving SEO performance in Ghost CMS, what should you do when uploading images to your posts?
Explanation: Adding descriptive alt text makes images accessible for users with disabilities and helps search engines understand the content, boosting SEO. Increasing file size slows site load times, negatively impacting SEO. Using uncompressed formats creates larger, slower-loading images. Ignoring file naming misses an opportunity to include descriptive keywords, but alt text has a stronger SEO and accessibility benefit.
If you want your Ghost CMS site to reflect your brand colors and fonts, which approach provides the most control over the site's appearance?
Explanation: Editing CSS files allows you to directly customize colors, fonts, and spacing, offering granular control over your site's design and branding. Changing post slugs affects URLs, not design. Scheduling posts impacts publishing timing rather than appearance. Updating site navigation alters the site menu but does not affect visual branding elements.